Know Dementia, Know Alzheimer’s

The focus of this year’s World Alzheimer’s Month campaign is diagnosis, shining a light on the warning signs of dementia and encouraging people to seek our information, advice and support.

Know Dementia, Know Alzheimer’s

The theme for the 2021 campaign is Know Dementia, Know Alzheimer’s and it is all about the power of knowledge. During the campaign, we are shining a light on the warning signs of dementia and the importance of a timely diagnosis.

In seeking out information, advice and support, and potentially a diagnosis, people are better able to prepare, to plan and to adapt.  

Receiving a diagnosis of dementia is often a challenging and difficult process and varies greatly around the world. To add to this, the stigma surrounding dementia means that many avoid seeking a diagnosis until the very late stages of the condition. We need to change this. 

That is why this year our theme, under the official hashtags of #KnowDementia and #KnowAlzheimers, is calling on everyone to add their voice and support to a truly global awareness raising campaign. 

On World Alzheimer’s Day, 21 September, we will also be launching the World Alzheimer Report 2021 ‘Journey through the diagnosis of dementia’ We will be hosting a free webinar to launch the report and we encourage you to join the session, hear from global experts on diagnosis, alongside people living with dementia and carers – and join in the Q&A session.

The report raises some important and challenging questions for healthcare systems, governments, care managers and researchers, with a focus on testimonies of people living with a diagnosis on what and how the system can, and must, be improved.

Register for the World Alzheimer Report launch

Get involved

We have produced a large selection of campaign materials including posters, social media cards and infographic, and we are asking you to get involved, either individually or in groups to raise awareness across the world and help us challenge stigma by encouraging people to seek out information, advice and support

There are many ways to get involved this September.  You can get involved online and with social media, as well as get in touch with your national Alzheimer’s or dementia association to see how you can get involved in their awareness raising activities for the month. 

Join us this September. Add your voice, help increase the volume, raise awareness, challenge stigma and let’s make this year’s campaign the most effective ever. 

View campaign materials


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