Let’s Talk About Dementia
The theme of this World Alzheimer’s Month was ‘Let’s Talk About Dementia,’ with the aim of raising global awareness around dementia and challenging the stigma that continues to persist globally. By highlighting the importance that dialogue plays when it comes to discussing dementia, ADI wanted to emphasise that conversations have the power to break down stigma, encourage the first step towards accessing support and services, as well as receiving a timely diagnosis.
World Alzheimer’s Day, 21 September, saw the release of our 2019 World Alzheimer’s Report: Attitudes to dementia, which analysed the findings of the largest survey on attitudes to dementia ever undertaken, as well as alongside expert essays and case studies from around the world. The report was featured extensively across global media, including the BBC World Service and Sky News, and has been downloaded 3.6k times from ADI’s website.
During the month of September, ADI also launched its joint global campaign with the Pan American Health Organisation (PAHO). The joint campaign, also under the theme of ‘Let’s Talk About Dementia’, was focused on stimulating that often difficult ‘first conversation’ and follow-on conversations with health care professionals. ADI plans to continue the joint campaign through October and November.
Thanks to Alzheimer associations around the world awareness of dementia is improving. These organisations provide support to millions of people and continue to advocate to improve the quality of life for those living with dementia and their carers.