The Caribbean is facing a crisis as forecasts predict a skyrocketing 155% increase in dementia cases by 2050.
Despite these alarming prevalence rates, progress in the region has been slow, with only 16% of Caribbean territories having made any progress in developing National Dementia Plans (NDP), most of which have inadequate funding.
With dementia as the 3rd leading cause of death in the Americas, ADI and members in the Caribbean region are joined forces to urge the public and their governments to take urgent action on dementia through the #WhatsYourPlan campaign.
The #WhatsYourPlan campaign in the Caribbean region
The regional Caribbean #WhatsYourPlan campaign took place from 16-29 January 2023 alongside 13 member associations of ADI. The campaign marked the first time that media and social media were leveraged to place pressure on governments to publicly respond regarding their plan to enact a National Dementia Plan before 2025, after failing to respond to previous correspondences from ADI and the respective associations.
As a part of this extension into the public arena, we called on and encouraged all of our members, friends and colleagues in the fields of dementia and Alzheimer’s disease to lend their voices to the campaign and ask governments: What’s your plan? To increase pressure and add urgency to the calls for NDPs, we also encouraged and asked everyone – in the region and beyond – to get involved by sharing and engaging with messages from ADI and the participating associations, using the #WhatsYourPlan hashtag to directly tag government bodies.