World Alzheimer’s Month campaign toolkit

Available in English, French and Spanish

This is the campaign toolkit for the World Alzheimer’s Month 2023 campaign.

Versions in English, French and Spanish can be downloaded on the right-hand side of the page. 

In this campaign toolkit, you can find:  

  • About Alzheimer’s Disease International and World Alzheimer’s Month 
  • Key messaging around Alzheimer’s disease and dementia, including risk reduction, risk factors, statistics and the importance of advocacy   
  • An overview of working with the media 
  • Tips and information for leveraging social media during World Alzheimer’s Month 

Companion documents to the World Alzheimer’s Campaign Toolkit, which can be used outside of World Alzheimer’s Month, include a dementia fact sheet, ‘Organising events for awareness raising and fundraising’, ‘Working with political decision makers’ and ‘Engaging with the media’.  

The central theme of this year’s World Alzheimer’s Month campaign, ‘Never too early, never too late‘, centres on the significance of risk factors and their reduction in the context of delaying and potentially preventing the onset of dementia.

The 2023 campaign also highlights the continued importance of risk reduction for individuals who have already received a dementia diagnosis.

Learn more about this year’s campaign

In seeking out information, advice and support, especially following a diagnosis, people are better able to prepare, to plan and to adapt.  

If you are concerned about the warning signs of dementia or Alzheimer’s disease, it’s important to talk to your doctor. For more information or guidance on where to start, contact your national association. 

Find your national association