Vision & strategy

ADI's vision, mission and values define what we do. We have a 3 year strategic plan which guides our work.

Our vision

Our vision is risk reduction, timely diagnosis, care and inclusion today, and cure tomorrow.

Our mission

Our mission is to strengthen and support Alzheimer and dementia associations, to raise awareness and lower stigma about dementia worldwide, to make dementia a global health priority, to support and empower people living with dementia and their care partners, and to increase investment and innovation in dementia research.

Our values

  • Respect: Treating all people affected by dementia with respect and ensuring their rights are protected
  • Integrity: Transparency in our relationships with each other and our external stakeholders
  • Inclusiveness: Reaching out and enabling all stakeholders to be represented and heard equally without prejudice or discrimination while celebrating and leveraging our diversity
  • Accountability: Being transparent and accountable, as well as fiscally responsible and effectively governed, with a commitment to excellence in all our work
  • Cooperation: Developing mutually beneficial working partnerships and relationships

What we believe

Dementia is a progressive, chronic disease and there are daily challenges that 50 million people and their care partners experience, but there is hope for the future. ADI believes that:

  • Every person with dementia has the right to receive a timely diagnosis, the right to receive care, treatment and support that responds to their needs, and should have the best possible quality of life.
  • Negative perceptions of the disease must be reversed, so that everyone accepts people with dementia for their abilities instead of focusing on their deficits, and supports their disabilities.
  • Care partners can and must be better supported in dealing with dementia.
  • Primary care practitioners, nurses and care workers are key to disseminating knowledge and supporting people with dementia and their care partners, and must be well informed about dementia.
  • It may be possible to reduce risk of developing dementia at a population level through means including education, smoking cessation, control of diabetes and hypertension, avoiding head injury, moderating alcohol consumption, regular exercise, good diet, social engagement and mental activity, meaning that fewer people at particular ages develop dementia.
  • Brain health promotion must be integrated into public health campaigns, with the message that it is never too early or too late in life to make changes.
  • Ultimately there will be treatments that will effectively slow or stop the progression of Alzheimer’s disease and other dementias, and it is essential that governments and health systems are prepared.
  • If governments, global institutions, foundations, companies and individuals unite to take action, we can improve outcomes for people with the dementia and their care partners.

Strategic plan

Our strategic plan for July 2019 to June 2023 is available to read in full. As well as setting out our high level objectives, the plan also gives context including an overview of the world in which we operate and what we believe. We decided to extend the term of the plan by one year from the original end date in 2022.


Objective 1 – Making dementia a global health priority

ADI will lead global advocacy efforts and support the national advocacy of member associations to make dementia a public health priority.

Objective 2 – Reducing stigma

ADI will seek to reduce stigma by increasing understanding of dementia, researching the issue, recognising cultural differences and acting to protect the rights of people living with dementia.

Objective 3 – Strengthening membership

ADI will meet the varying needs of Alzheimer and dementia associations and provide programmes that will enable members to best support people affected by dementia and their care partners.

Objective 4 – Facilitating research

ADI will facilitate and encourage research and innovation, including in care, prevention, healthcare systems, epidemiology, public health, and effective treatments.

Objective 5 – Enabling ADI to achieve its objectives

ADI will develop funding plans to enable our objectives to be achieved and will use technology and modern communications to execute our Strategic Plan.

Related content

Strategic plan 2019-2022

This document expresses our high-level strategic objectives and outlines the ways we will seek to achieve them. It covers the period from July 2019 to June 2022.  … Read More


The governance structure of ADI includes the Elected Board and our Council of members. We also have Honorary positions and Global Ambassadors who champion our cause. Read More

Meet the team

Primarily based in London, our team brings a wealth of unique experience and knowledge to ADI. Read More