Organising events for awareness raising and fundraising

This guide offers information, advice and tips on organising events for fundraising and awareness events including World Alzheimer's Month.

Designed for the World Alzheimer’s Month 2023 campaign but applicable for other events, this guide offers information on planning, executing and assessing the success of events which aim to fundraise and increase awareness around Alzheimer’s disease and dementia.

Versions in English, French and Spanish can be downloaded on the right-hand side of the page.  

In this guide, you can learn more about:  

  • Planning, organising and hosting an in-person event 
  • Planning, organising and hosting a virtual event 
  • Measuring the impact and success of your event 
  • Ideas and suggestions for fundraising events 

This guide may be of interest to advocates, community leaders, healthcare professionals, non-governmental organisations, businesses and any individual or group planning to host events for World Alzheimer’s Month, or any event aimed at enhancing awareness about Alzheimer’s disease and dementia.