To support the 2018 World Alzheimer’s Month campaign, ADI in partnership with ITN Productions, has released the documentary film ‘Every 3 seconds’ to help raise awareness on the global impact of dementia.
The feature length documentary, presented by National News Correspondent, Duncan Golestani, focuses on research, care and technology innovation. It’s intended that through raising awareness, the film will help reduce stigma surrounding dementia and help tackle one of the world’s biggest healthcare challenges.
Paola Barbarino, Chief Executive of ADI, said: “Only 30 governments out of over 194 WHO member states have so far developed a plan on dementia. There are further plans in the pipeline, but Governments must act now to implement and fund their own plans and policies to combat this serious and costly global epidemic. Investment in dementia research is also critical, from understanding the basic science, through diagnosis research to drug development. In the absence of a disease modifying treatment there must also be a strong focus on care research to improve the quality of life of those living with dementia.”
This documentary comes at a crucial time for galvanising government action on strategic healthcare planning. Every 3 seconds someone in the world develops dementia, with the 50 million people living with dementia expected to triple by 2050. World Alzheimer’s Month is an opportunity to highlighting the impact of dementia and addressing the widespread stigma around this disease.